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NYTimes Ad on Proper Test Use


  • Subject: NYTimes Ad on Proper Test Use
  • From: Bob Schaeffer <bobschaeffer@EARTHLINK.NET>
  • Date: Wed, 17 Jan 2001 11:11:00 -0500
  • Reply-to: Assessment Reform Network Mailing List <ARN-L@LISTS.CUA.EDU>
  • Sender: Assessment Reform Network Mailing List <ARN-L@LISTS.CUA.EDU>

The Wednesday, January 17, 2001 national edition of the New York
Times includes a quarter-page ad sponsored by the Educational Testing
Service (ETS) titled "Testing: Snapshots Should Note Lead to Snap
Judgments." The text is an essay by the new ETS President Kurt Landgraf
and includes such good (but fundamentally naive) statements as:
"Inherently, candidates and elected officials must know that
presenting test scores as isolated measures of success or failure is a
far too narrow and easy way of assessing education today."
While hardly an anti-testing tract (it endorses the use of "valid,
reliable, high-quality testing" -- whatever that is -- as one component
of assessment), it is still a useful document to demonstrate that even
the "IBM" of the testing industry opposes what most politicians endorse.
Check out a copy at your local library or out-of-town newsstand.
(Because this is an ad, you will not find it on the NYTimes website)

Bob Schaeffer, Public Education Director
FairTest: National Center for Fair & Open Testing

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